Whenever a shopper intends to buy something, there is a huge probability that he/she will look for the reviews related to the products and services provided by the other customers. It is not easy to build a good reputation of your site. Also get reviews through your SEO and GOOGLE ADWORDS. This is usually the first place of call for the users who are searching for your site. Encourage your customers to send the positive reviews of your products and services. You can also use email marketing for encouraging engagement. Do not offer any discount to the customers for sending a positive review or anything like that. It will affect the reputation of your business.

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